• Core Marketing Principles: Learn marketing fundamentals through market research to identify opportunities and guide strategic decisions.
• Customer Insights: Use marketing funnels and buyer personas to optimize customer journeys.
• Media Strategy: Leverage the PESO model (Paid, Earned, Shared, Owned) to  maximize brand visibility and engagement.

We’ll dive into the essential aspects of SEO, focusing on both on-page and off-page optimization. Topics will cover keyword research, SEO strategies, technical SEO, link-building, and content optimization. By the end of this module, learners will know how to optimize websites for search engines and improve organic search rankings.

This module explores the various social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube. Learners will gain an understanding of organic and paid strategies to grow a brand’s presence, engagement, and conversion rates on social media. Topics include creating effective campaigns, social media strategy, and analytics to track performance.

In this module, we’ll focus on creating high-quality content that resonates with audiences. Topics include content creation, blogging, video marketing, visual content (infographics), and content distribution channels. You’ll learn how to design a content strategy that aligns with business objectives and drives conversions.

We’ll explore paid advertising strategies across platforms like Google Ads and Facebook Ads. This module covers keyword research for PPC campaigns, ad copywriting, bidding strategies, budgeting, and campaign optimization. Learners will understand how to drive targeted traffic with paid ads and measure performance using conversion tracking.

This module will cover the essentials of email marketing, including creating effective email campaigns, designing newsletters, segmenting audiences, and automating email sequences. You’ll learn to optimize open and click-through rates and analyze campaign performance with A/B testing.

This module introduces the fundamentals of web analytics, focusing on using tools like Google Analytics to track website performance. Topics include setting up Google Analytics, understanding key metrics (bounce rate, traffic sources, conversion rates), and creating reports that translate data into actionable insights.

We’ll explore the world of affiliate marketing, focusing on how affiliate networks work, creating an affiliate marketing program, and working with affiliate partners to increase revenue. Topics include selecting affiliate partners, tracking affiliate performance, and designing commission structures.

This module focuses on strategies and best practices for reaching customers on mobile devices. Topics include mobile app marketing, SMS marketing, push notifications, and mobile ads. Learners will understand how to optimize websites and campaigns for mobile traffic and improve user experience on mobile platforms.

In this module, learners will focus on creating comprehensive digital marketing strategies. Topics include identifying target audiences, budgeting, setting SMART goals, and integrating various digital marketing channels into a cohesive plan. This module will equip learners with the tools to develop and execute effective digital marketing strategies.

This module covers the growing importance of video marketing. Learners will understand how to create engaging video content, optimize videos for YouTube, and run paid video ad campaigns. Topics include video SEO, video production, and measuring the effectiveness of video campaigns.

In this module, we’ll focus on the importance of managing online reputation. Topics will cover strategies to improve a brand’s online presence, monitoring reviews and feedback, handling negative reviews, and building a positive brand image in the digital space.

This module will introduce advanced concepts such as programmatic advertising, AI in digital marketing, chatbot marketing, and voice search. Learners will understand how to leverage cutting-edge technologies to stay ahead in the competitive digital marketing landscape.

In this final module, learners will apply everything they’ve learned by developing a comprehensive digital marketing campaign. They will work on a real-world project, create strategies, and execute campaigns using the tools and techniques covered. After successful completion, learners will receive a certification in Digital Marketing.